Even though many companies were in the habit of using emails for drip campaigns, these have now become things of the past. The reason for this happens to be the introduction of WhatsApp. In case you are hearing the term “WhatsApp drip campaign” for the first time, we like to inform you that you can use it for dispatching customized texts to your customers. We had been using WhatsApp for making personal conversations for so long, but now it is also used for conversations related to business. Drip Campaigns on WhatsApp are examples of this.
What is the significance of Drip Campaigns on WhatsApp?
It is concerned with providing the appropriate information to the consumers at the proper time. Different customers will think differently, and drip campaigns will provide them with personalized messages for helping them out. It is possible to provide information in various formats such as videos, webpage links, text messages, and so forth.
How to Use a WhatsApp Drip Campaign?
It will be possible for you to get to your clients through different types of techniques with the help of WhatsApp drip campaigns. Here, we will take a look at different types of WhatsApp drip campaign that can be used on WhatsApp.
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Nurturing leads
The term “leads” refers to potential consumers that are interested in purchasing your products. It is essential to prioritize leads for nurturing before sending drip messages to them since some of them might have more interest compared to others. Nurturing means sticking with the potential customers and providing them with engaging info until they get converted into sales.
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Welcoming the customers
After succeeding in converting prospective customers into sales, it is time for you to send a welcome message to them. This piece of text might talk about the company and some well-known products.
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Onboarding the customers
Apart from dispatching welcome messages, it will likewise be a good idea to send onboarding drip content emphasizing trivial commercial objectives such as scheduling a test drive, booking an appointment, buying an item, or downloading an app.
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Recommendations
Product recommendations can be defined for every customer persona and market segment. It will be a fantastic way to engage clients. You can use recommendations to persuade the present customers to use products that are identical to those already used by them.
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Renewal notifications
It will be an awesome way to keep the consumers informed. They will receive an automated alert in their inbox that will alert them regarding the forthcoming renewal date.
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Confirmation Drip Campaigns
Instead of simply saying “thank you” or “booking confirmed”, confirmation drip campaigns will enable you to dispatch more resources of engagement such as maintenance guidelines, tips to use a product, etc. Booking confirmations can be provided together with receipts, digital tickets, registration IDs, and so forth.
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Engagement campaigns
Engagement campaigns are intended to indulge clients in various activities surrounding the brand of your company. It will result in more sales by increasing the visits of your customers to your stores, both online and offline.
Conclusion
Make it a point to customize a WhatsApp drip campaign message so that it becomes relevant for a particular prospect. Customize the texts if you like to attract clients, and make them pertinent to the recipient.
